Welcome to LFTW._ - a creative space by Matt Stanley rooted in an endless pursuit of the world around us._
Below are selections of work we have creatively directed, shot, produced, or been involved with.
From January of 2025 to May 2026, we supported the global social team at The North Face with creative direction and execution across athlete content strategy and creator and influencer marketing activations and campaigns. Hosting creators at Climb Fest 2025 in San Francisco or at the Storm King Art Center in New York, producing the HKe 2.0 campaign shoot and "Pink Pine Cone" expedition in Austria, or curating the influencer-led campaign and launch event for the Red Box collection were a handful of the highlights from our time with the iconic brand.
