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Welcome to LFTW._ - a creative space by Matt Stanley rooted in an endless pursuit of the world around us._

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Below are selections of work we have creatively directed, shot, produced, or been involved with.

LFTW doesn't aim to be any one thing - a studio, agency, brand, collective - and the projects we develop aim to do the same. For the 2025 fall marathon season, we wanted to create a singlet that broke the rules - tapping into the DIY nature of modern fashion and vintage running culture to allow anyone to craft their singlet how they like. The front of the singlet instructs you to cut it off where desired, while the back features a graphic inspired by an image we captured of Kelvin Kiptum at his world-record-breaking run at the 2023 Chicago Marathon. A run that would prove to be his final legacy after passing away in a car accident in Kenya only 6 months later.

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